August 9, 2022

5 Tips for Naming a Small Business (Business Name Ideas)

By Swati Khandelwal


When it comes to business, naming the business is the biggest deal. The success of the business also depends on this and it should look like a brand.

The name you will choose will play a big role in the success of a company. It needs to engage and intrigue new customers while being easy for existing clients to remember.

Everyone loves good stories and choosing a story-driven brand name will create an emotional resonance with customers. For example Nike, Warby Parker, Amazon, and Apple.

Tell a Story

When brainstorming brand names, think about the tone and energy you want it to convey and choose the one which reflects it accurately.

Consider Your Desired Tone and Energy

Stop being elusive and intriguing, sometimes it's good but it can confuse consumers. Choose a name that reflects your business and the product that you are offering.

Don't Be Vague

If you have a service-based business, incorporate the name into the business name. This will help you to establish your brand name and increase the online visibility of your business.

Incorporate Name

Naming the business after one who inspired you is a good thing but doesn't work in practice. It creates a lot of confusion in communication and branding.

Don't Make It a Tribute to Someone Else

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Thanks for reading.