“As we have grown, we have found that this approach has not worked well,” WhatsApp admitted in a company blog post today. “Many WhatsApp users do not have a debit or credit card number, and they worried they’d lose access to their friends and family after their first year.”
Instead, the company said it will explore ways businesses can use WhatsApp to connect with individuals, and will introduce new ways for users to communicate with businesses and organisations that will pay the company to target relevant communications with customers.
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