Apple has killed off the iPod Nano and Shuffle and nostalgic tech

Apple-iPad-Nano

The company discontinued sales of the two music players in a move reflecting the waning popularity of the devices in an era when most people store or stream their tunes on smartphones.

Today, we are simplifying our iPod lineup with two models of iPod touch now with double the capacity starting at just $199 and we are discontinuing the iPod shuffle and iPod nano,” the company said in an email.

The iPod product line still remains alive, though, and Apple plans to continue selling its internet-connected iPod Touch.

In a show of its commitment to the Touch, Apple doubled the storage capacity of its top-of-line model to 128 gigabytes.

The Nano and Shuffle came out in 2005 as less expensive and smaller alternatives to Apple’s standard iPod.

The Californian company stopped updating the Nano and Shuffle several years ago.

Apple has long predicted iPods would gradually fade away as more people bought iPhones or other smartphones capable of playing music.

The company’s sales of iPods peaked in 2008 when the devices generated revenue of $9.2 billion (£7 billion).

The recently launched iPhone accounted for $1.8 billion (£1.4 billion) in revenue that same year.

Last year, the iPhone generated revenue of nearly $136 billion. Sales of iPods have plunged by so much that Apple no longer provides specifics about the devices in its financial statements.

Apple fans took to Twitter to share their sadness at the news, using the hashtag.

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